Bingo Like A Boss

We launched 4 new bingo bosses into the world - Doug, Wendy, Ruby Rose and Frieda Balls. The TV spots show them taking on the everyday in a boss-like way - bringing their washing in, having a dip in the paddling pool, taking out the bins and taking time out, all like a boss.

Then the bosses starred in a series of brand digital films facing off against each other in the Gala Bingo Boss Offs taking on extraordinary (and very silly) challenges to see who's the ultimate boss!

We also saw them share some life hacks in Boss Academy and how to boss your lives with a series of tricks and tips to smash the everyday.