Antidote is an integrated creative agency that makes brands special.
Why Specialness?
Specialness is unique, and distinct. It can be glaringly obvious, or intangible. It’s the difference between being first on the shopping list or barely remembered. Specialness can endure, help you grow and stand out. It isn’t just in the mind, it’s in your heart. How do we achieve Specialness? There are three ways:
1. Stand out through creativity and craft.
Big, brilliant creative ideas help your brand stand out. They bind organisations together and connect businesses emotionally with people. They offer a genuine competitive advantage, even more so when executed with craft. By craft, we mean care, skill and expertise. From 140 characters to 30” TV adverts, all interactions with your consumers have the potential to fundamentally transform perceptions and behaviours.
2. Tell your authentic and motivating story.
Whether it lies in your heritage, your ambition, the way you inspire your community or celebrate personal moments - the art of defining and telling your authentic story is everything. It’s who you are, and why you matter.
3. Make a meaningful difference.
Meaningful difference means robust commercial success through reaching the right audience, with the right message, over time - as well as achieving essential short-term gains. Finding the profitable balance between long-term brand building and more immediate response-driving is the key to successful brands and businesses.
Our Clients
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