Lotus Launches Type 136
A track-inspired performance road bike. Electrified.
Lotus, the famous British sports car company (now Chinese owned) is also renowned for their innovative Olympic track bicycles-most notably the Type 108 that took Chris Boardman to olympic Gold in Barcelona 1992.
Antidote were asked to design the brand and the look of a very special customer bike-a wind tunnel developed, carbon fibre super lightweight bike with a 'hidden' electric motor.
The result,The Type 136, available in just 136 numbered limited edition examples.
Antidote were the creative leads on the project and determined all the spec of the bike and the look and feel of the bike as well as all the launch materials covering print, digital, film and events.
Le Blanq: Legendary Joyriding
Antidote were given the creative lead role in developing the brand look and feel for high-end luxury cycle experience brand Le Blanq.
Le Blanq delivers unforgettable experiences on the bike in stunning locations with michelin-starred chefs and legendary riders from the sport of Pro Cycling.
Antidote designed all the graphic elements and the promotional brochure for up to six bespoke events a year.
In bed with Piglet
Piglet in Bed - a natural, luxury bedding company - wanted a new brand position that spoke of its desire to do things better. Inspired by nature, natural fabrics and its spirited founder, we created Made for Living a campaign that showcases Piglet in Bed’s warm, authentic heart and humble origins from a shed in Sussex to bedrooms across the country.
Keep your eyes peeled as the campaign rolls out across the brand’s digital, and social platforms and a series of paid for digital media and print.
Meet the Bingo Bosses
Following our Bingo Like A Boss 2020 campaign with super-sassy heroine Gloria, we discovered there was an untapped resource of bingo bosses up and down the country. So meet - Ruby Rose, Frieda Balls, Wendy and Doug - our new bingo legends, set to tackle gameplay and the everyday LIKE A BOSS.
Get ready to meet Britain's Spinners!
Today these weird and wonderful characters go live in a multi-channel campaign as they play their favourite Gala Spins games. Because there's something for everyone at Gala Spins, no matter where you're from, or what you're into - you'll see ferret handlers, tennis players, bird spotters, fake tanners and marrow munchers - doing their spin in these dizzying TV spots.
Gala Spins sponsors Celebrity Juice
We had a lot of fun creating these idents for Gala Spins whose latest sponsorship is the hit TV show Celebrity Juice.
It was a simple idea: What happens when Celebrity Juice interrupts a game of Gala Spins? Well, you get Cake Splatting, leaves blowing, aubergines aplenty and even a cheeky feather duster (of course).
The idents will be playing throughout the whole of April, every Thursday at 10pm - tune in!
Brompton - I’m Getting On
We’ve teamed up with Brompton bikes to launch a new campaign to inspire the over 65’s to get on their bikes.
The campaign focuses on a group of people who are fitter and stronger than ever before, proudly and resolutely getting around town on their bike.
We were delighted to have been awarded by TFL in their Diversity in advertising competition.
The campaign was shot by Taylor Wessing Portrait Prize-winning photographer Spencer Murphy through Making Pictures and massive kudos to our lovely Brompton client to have the bravery and confidence in their brand to cut their logo in half.
Gamble Responsibly - Gala says ACT
To mark Safer Gambling week 2020 we’ve worked with our friends at Gala Bingo to create a series of films to help their players gamble safely.
We teamed up with the supremely talented animator Colin Hesterly to land our message that if Bingo calls it might be time to ACT. Admit, Confide, Take a break.
The integrated campaign launched in social and digital channels in Safer Gambling week and continues to be a valuable and effective message to ensure players play safely.
Gala Bingo has been a leading figure within the industry in its promotion of responsible gambling and the campaign was acknowledged through Gala winning WhichBingo’s Most Socially responsible operator 2020.
Royal Holloway - Find Your Why
Royal Holloway University was founded by philanthropist Thomas Holloway as the first university to offer higher education to female students, and with notable alumni including Emily Davidson, the university has always led the way for social change.
We also discovered that the university had more extra-curricular volunteering projects and societies per student than any other in the UK. So, students come to Royal Holloway for more than just a degree - they are discovering and developing their sense of purpose, and this strong sense of purpose is what the Royal Holloway and its audience share.
Inspired by the quote - 'the two most important days of your life are the day you were born, and the day you find out why,' our content campaign invites prospective students to find their 'Why', at Royal Holloway.
Showcasing the enriching and diverse experience that students, past and present have gained - above and beyond their degree at Royal Holloway, we demonstrate that it's not just about the qualifications at Royal Holloway, but about inspiring students to find their Why.
Using programmatic creative, we were able to target the most compelling messages to our different target audiences of parents, undergraduate students and postgraduate students.
The Great Evans Cycles Trade In
There are millions of dilapidated, unused bikes across the UK clogging up garages, sheds and hallways. By giving them trade-in value we can encourage people to get rid of these old bikes and get great deals on new ones.
“The Great Evans Cycles Trade-in”.
Retail Week’s campaign of the year. Two years running. Nice.
