Lotus Launches Type 136

A track-inspired performance road bike. Electrified.

Lotus, the famous British sports car company (now Chinese owned) is also renowned for their innovative Olympic track bicycles-most notably the Type 108 that took Chris Boardman to olympic Gold in Barcelona 1992.

Antidote were asked to design the brand and the look of a very special customer bike-a wind tunnel developed, carbon fibre super lightweight bike with a 'hidden' electric motor.

The result,The Type 136, available in just 136 numbered limited edition examples.

Antidote were the creative leads on the project and determined all the spec of the bike and the look and feel of the bike as well as all the launch materials covering print, digital, film and events.