I’m Getting On

We worked with Brompton bikes to launch a new campaign that would inspire the country’s over 65’s to get on their bikes. The idea centred on turning the ageist connotation of ‘getting on’ into an empowering message that would inspire more seniors to get on their bikes.

‘I’m Getting On’ celebrates fearless cyclists where age is no barrier and we were proud to see the campaign become the winner of the Transport for London Diversity in Advertising award.

The campaign was shot by Taylor Wessing Portrait Prize-winning photographer Spencer Murphy through Making Pictures and appeared as a series of OOH posters displayed across the nation’s capital.

To take the message beyond the cycle lanes of London, we ‘upcycled’ the idea creating a series of digital 6-sheets where the Brompton logo dynamically moves into our empowering headline.