Like Nowhere Else

What makes a day at Royal Ascot unlike any other day at the races? 

For 6 years we partnered with different artists to create works of art that combine the spectacular moments that make Royal Ascot special, creating a masterpiece worthy of the event itself. 

A World like Nowhere Else was perhaps our most memorable - working with London based artisan globemakers Bellerby and Co, we have created a one-of- a-kind globe decorated with 30 hand-painted illustrations and hundreds of annotations that celebrate the coming together of the very best in racing, style, fine dining and pageantry.

Each visual on the globe tells a story about Royal Ascot’s rich history and unparalleled offering in a way that is perfect for exploring and brings a vibrancy and relevance to an artform that has been passed through generations for hundreds of years.

The globe itself was on display in the Royal Enclosure and the individual stories elements were used for the integrated campaign to drive tickets sales. 

The previous year we worked with embroiderer Lauren DiCoccio to create an intricate tapestry. A true masterpiece.